Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.
I hope to refine music study it try to find some area that I can unlock. I don't quite know how to explain it but it's there. These can't be the only notes in the world there's got to be other notes some place in some dimension between the cracks on the piano keys.